Subscription platform Streamvault announced a strict new policy ending password sharing, a move it said would protect creators and which immediately reduced its viewership to zero.
The service, which had recently raised prices, removed its most popular show, and introduced advertisements to the plan that previously had none, expressed confusion at the result. A spokesperson said the company remained committed to a premium experience at the premium price, and noted that the login page now loads faster than ever, since no one is using it.
Streamvault said it would address the situation by raising prices.